Expert insights on IP protection, trademark law, and brand safety.
33 articles published
Businesses use IP protection services to monitor, secure, and respond to risks involving intellectual property. This guide explains the leading types of IP protection services and how they differ in practice.
Barbie and Masters of the Universe are both owned by Mattel, yet their commercial and cultural outcomes differ sharply. This article explains how differences in IP structure, licensing strategy, and brand positioning shape those results.
The 2026 reboot of Masters of the Universe highlights how licensing structures can determine whether a franchise revival succeeds or stalls. This article explains how toy, film, and media licenses interact—and why alignment matters.
As legacy franchises are rebooted for modern audiences, many people question why Masters of the Universe continues to return. This article explains why the property still works in 2026, addressing fan concerns, narrative structure, and cultural relevance beyond nostalgia.
Masters of the Universe began as a short-lived ’80s toy phenomenon, yet decades later it remains a valuable intellectual property. This article explains how Mattel transformed a single toy line into a durable, multi-era IP through media, licensing, and brand management.
Conflicting sources often give different answers about who owns Masters of the Universe. This guide explains, in clear terms, who controls the franchise today, how the rights are divided, and why confusion persists
AI logo generators are fast and accessible, but legal safety is not always clear. This guide explains ownership, copyright, trademark risk, and platform licensing so businesses can understand when AI-generated logos are safe to use.
Many founders assume logo disputes only happen when designs are copied exactly. In reality, trademark disputes are triggered by how similar logos feel in context — not just how they look side by side.
Many brand names fail not because they are unattractive, but because they are not distinctive enough. This guide explains what makes a brand name strong, how distinctiveness works, and how to balance branding, legality, and long-term scalability.
Trademark symbols are often misunderstood, especially by founders and small businesses. This guide explains what TM, SM, and ® actually mean, when each can be used, and what mistakes to avoid.
Trademark protection is often described as “valuable,” but the return on investment is rarely explained clearly. This article examines how major companies translated trademarks into measurable business outcomes, using real-world brand examples.
Many trademark conflicts arise from names that sound similar rather than look identical. This article explains why phonetic similarity matters in trademark law and how it factors into confusion risk.