Intelligence Centre
The world's first AI-powered intellectual property intelligence centre. Research-backed guides, real-time brand analysis, and case studies from the frontline of IP protection — built for founders, creators, and the brands shaping tomorrow.
Trademark protection is often described as “valuable,” but the return on investment is rarely explained clearly. This article examines how major companies translated trademarks into measurable business outcomes, using real-world brand examples.
Many trademark conflicts arise from names that sound similar rather than look identical. This article explains why phonetic similarity matters in trademark law and how it factors into confusion risk.
App creators often draw inspiration from existing interfaces, but uncertainty remains about when similarity crosses into infringement. This article explains how courts and IP frameworks distinguish inspiration from copying in UI design.
App creators often confuse copyright and trademark when it comes to interface design. This article explains how each applies to app interfaces, what they protect differently, and where the boundaries are.
Many startups discover trademark conflicts only after launch, when rebranding or litigation becomes costly. This case study explains how early trademark checks helped one startup identify risk before launch and avoid a potential six-figure dispute.
Hashtags and social media handles are often confused with trademarks. This article explains when they can qualify for trademark protection, what usually does not count, and how platform rules affect enforcement.
“Use in commerce” is one of the most misunderstood trademark concepts. This article explains what it actually means, what does and does not count, and why timing matters for founders.
Many founders skip trademark searches to save time or money, only to face unexpected costs later. This article explains what those hidden costs are and why they often appear after launch.
Founders often confuse domain ownership with trademark rights. This guide explains how domains and trademarks differ, where conflicts arise, and what to check before launching a name.
Trademark conflicts often happen in unexpected ways. These real-world cases show how disputes arise, why assumptions fail, and what founders can learn before naming or scaling a brand.
Protect your brand from day one. Learn the most common trademark pitfalls and how to sidestep them before they cost you.