5 Trademark Mistakes Every Startup Should Avoid

Introduction

Starting a business is exciting, but many founders overlook one critical step: protecting their brand. A trademark is more than just a logo – it is your business identity.

Mistake #1: Not Conducting a Thorough Search

Before you fall in love with a name, make sure no one else is using it. A basic Google search is not enough. You need to check USPTO databases, state registrations, and common law trademarks.

Mistake #2: Choosing a Descriptive Name

Names that describe what you do (like "Best Pizza" for a pizza shop) are weak trademarks. The more distinctive your name, the stronger your protection.

Mistake #3: Waiting Too Long to Register

The longer you wait, the more risk you take. Someone else could register your name, or you could build a brand only to receive a cease and desist letter.

Mistake #4: Not Monitoring Your Trademark

Registration is just the beginning. You need to actively monitor for infringers and enforce your rights.

Mistake #5: Going It Alone

While you can file a trademark application yourself, the process has many pitfalls. Consider consulting with an IP professional.

Conclusion

Your brand is one of your most valuable assets. Protect it early, protect it properly, and protect it consistently.