In-depth guides on trademark protection, brand safety, copyright, and IP strategy for founders and creators.
34 guides published
Dupes are everywhere — but the legal lines around selling them are shifting fast. This guide explains exactly what's legal, what's not, and where most creators accidentally cross the line without realizing it.
Trademark squatting happens when someone registers your brand name in another country before you do — then holds it for ransom. This guide explains exactly how it works, who gets targeted, and the steps you can take right now to protect yourself.
Trademarking a name costs more than most founders expect — and less than most attorneys quote. This guide breaks down every real cost, from USPTO filing fees to hidden charges, so you know exactly what to budget before you file.
Before you file a trademark, you need to pick the right class — and that means understanding the Nice Classification. This guide explains exactly what it is, how the 45-class system works, and how to choose the right one for your business without costly mistakes.
Yes — but it depends on trademarks, your industry, and whether you operate online. This guide explains exactly when it's allowed, when it becomes a legal risk, and what to do if you find a name conflict.
Learn how to search the USPTO trademark database — the official tool that replaced TESS in 2023 — to check if your brand name or logo is already taken before you file or launch.
Most founders assume registering a logo automatically protects the brand name inside it — it doesn't. This guide explains exactly how logo and name trademarks work, which to file first, and how to avoid the most common (and costly) filing mistake.
A trademark can last forever — but only if you meet specific filing deadlines the USPTO won't always remind you about. This guide explains every renewal deadline, what happens if you miss one, and how to keep your brand protected for as long as you own it.
Learn the legal difference between ™ and ® symbols, when you're allowed to use each one, and what happens if you use the wrong symbol on your brand.
Yes, you can sometimes trademark a name already in use—but it depends on geography, industry, and who filed first. This guide explains when you can proceed safely, when conflicts arise, and how to choose between state and federal trademark protection.